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In today’s unpredictable times, information, training and guidance are more critical to real estate success than ever before. Many of this year’s Real Estate Newsmakers are being honored for their efforts to help educate agents to better serve consumers. We spotlight several of them here.
In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might be time for a marketing plan makeover.
Like every good makeover, you’ll want to keep what you know works for you and layer in a few fresh elements, such as:
In keeping with the inventory supply challenges, rising interest rates and other headwinds facing the housing industry, another new report out shows that real estate home showings are also down compared to last year at this time.
May home showing traffic slowed again year-over-year throughout the U.S., with just 35 markets recording double-digit showings per listing, according to the latest ShowingTime Showing Index®, released Thursday. The data also shows “a sea change” in which markets are most popular, according to the report.
More than 4 million existing-homes for sale annually over the next decade will come from the aging and mortality of older homeowners, but sustained homebuyer demand from population growth and younger-generation households should lead to minimal excess housing supply and have no measurable reduction in home prices.
Melissa Cantway, broker-owner of Realty Professionals Inc., has affiliated her brokerage with the CENTURY 21 brand, the company has announced. The Palm Beach, Florida firm and its 38 sales professionals will now operate as CENTURY 21 Realty Professionals. Cantway intends to leverage the CENTURY 21 brand’s marketing and learning, tech tools and growth platform to her brokerage’s advantage, she said.
Brown Harris Stevens has announced two new executive appointments within its Connecticut management team. Industry veteran Wendy Lynch has been named executive director of Sales for the Stamford office and Brian Cleary has been appointed Connecticut Market Specialist.